Promotions

Three ways to provide a promotional mix:

1. Magazine advertisement  - picture of drink in Sports Illustrated
2. Radio advertisement - slogan said on sports radio
3. Outdoor advertisement - posters hung outside of gyms 

There are various types of print that can be used to promote the sports drink. There can be magazine advertisements in sports magazines, such as Sports Illustrated, that would promote the sports drink to the group of people that are into working out. Another type of print advertisement that can be used is outdoor advertisement in front of gyms, especially the gym at Northeastern University. This will promote the drink to the students, which are most likely to by the drink since they will be persuaded by their mascot. Station posters around the Boston area is also effective because of the college student crowd in these areas. Locals also will want to support the university.

I priced my drink at $0.95 because a regular bottle of water from a supermarket can be $0.79. This drink can be flavored, and it also is special because it supports Northeastern. People are more likely to buy it because of the design and the school.