Virtual Business Project - Business Decision Analysis

1. Do you think you were a successful business owner?

   Why or why not?

I think I was a successful business owner because I almost managed to make a profit. If I did another season and had better sponsorships, then I would have made a profit.

2. What was your primary purpose in playing and managing this simulation?

My primary purpose in playing and managing this simulation was to make a profit and get a larger percentage of people to come to the games.

3. What were the two main reasons for not making more money?

The two main reasons for not making more money was because not all fans made it to the game on time and the fan base was not large enough.

4. What do you think you did best in the planning and running of your football team?

One of the things I did best in planning and running my football team was use a good amount of promotions.

5. What was your biggest weakness in running this simulation?

My biggest weakness in running this simulation was not properly negotiating sponsorships.

6. Explain how you managed yield management pricing?

I managed to yield management pricing by experimenting how much staff I did need before something bad happened. For example, if there was not enough stadium staffing, fans would throw trash on the field. I also did surveys to see how much money people would be willing to spend on tickets and promotions.

7. Explain how you used market research to help your planning.

I used market research to properly advertise. I also used it to see what promotions would appeal most to the fans.

8. Explain how infrastructure and the city's businesses affect the running of your team. 

If the city's businesses weren't willing to cooperate with sponsorships, then the team would not make a lot of money for the season.

9. Explain why it might be important to ask questions about devotion and ticket spending when trying to determine where to locate your team.

It is important to pick a place where people are more devoted to football and will spend more money because then a lot of people will go to games and the prices of tickets can be higher.

10. What promotion would you like to receive if going to one of your games?

I would like to receive a hat because I would wear it a lot.

Group Project

The project was pretty easy. We researched about the different topics and then decided what to do for our project. It was easy to assign part. I contributed a lot to the project.

Promotions

Three ways to provide a promotional mix:

1. Magazine advertisement  - picture of drink in Sports Illustrated
2. Radio advertisement - slogan said on sports radio
3. Outdoor advertisement - posters hung outside of gyms 

There are various types of print that can be used to promote the sports drink. There can be magazine advertisements in sports magazines, such as Sports Illustrated, that would promote the sports drink to the group of people that are into working out. Another type of print advertisement that can be used is outdoor advertisement in front of gyms, especially the gym at Northeastern University. This will promote the drink to the students, which are most likely to by the drink since they will be persuaded by their mascot. Station posters around the Boston area is also effective because of the college student crowd in these areas. Locals also will want to support the university.

I priced my drink at $0.95 because a regular bottle of water from a supermarket can be $0.79. This drink can be flavored, and it also is special because it supports Northeastern. People are more likely to buy it because of the design and the school. 

Sports Drink

Hydro-Husky
Northeastern University
"Brings out the Husky in you!"

I liked this project because I found out different mascots of colleges, I got to research a school I am interested in, and it is more fun than writing a paper.
I learned that the mascot of Northeastern is a Husky and that they have a live mascot and replace it each time.
I disliked this project because you need somewhat of an art ability to make the project look good.

New TV Shows

Monday: Gotham

Tuesday: Selfie

Wednesday: Red Band Society

Thursday: How to Get Away With Murder

Friday: Cristela

Saturday: No New Fall Shows

Sunday: Madam Secretary

Advertisements for 1st Talking Movie

The Jazz Singer was released in 1927 and is an American film. It is the first movie with dialogue on the filmstrip. The film was advertised with this poster:

The movie was distributed and advertised by Warner Bros. Superstar of the time Al Jolsonn starred in the movie, which brought publicity. The Jazz Singer was also advertised through magazines. There was a big hype because this was the first talking movie, which definitely brought attention to it.

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